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Friday, February 17, 2012

MATRIX Philippines introduces Bianca Manalo as its first-ever Filipino endorser

February 17, 2012

MATRIX PHILIPPINES INTRODUCES BIANCA MANALO AS ITS 
FIRST-EVER FILIPINO ENDORSER

The No 1 Brand in American Salons is now on its 7th year of bringing international quality products and services closer to the Filipino market. With its determined pursuit in achieving innovation, Matrix Philippines, once again triumphs another milestone by showing how Filipino beauty is world class, with its first-ever local endorser- Bb. Pilipinas 2009-Universe, Celebrity, Model, and Host, Bianca Manalo.


L’Oreal Academie, Ortigas Center Pasig City, Philippines, 17 February 2012 – At a closed-door event, Matrix Philippines introduces Bianca Manalo as its first-ever Filipino endorser in a Press Conference and Contract Signing event.


MATRIX: IMAGINE ALL YOU CAN BE

CREATED BY HAIRDRESSERS, FOR HAIRDRESSERS
Matrix was founded in 1980 by Arnie Miller, a hairdresser from Ohio USA who understood what it really meant to be a hairdresser- to create images that changed people’s lives. Rooted from this concept, Matrix made professional salon beauty widely available to everyone.

MATRIX AND L’OREAL
In 2000, Matrix became a new member of the L’Oreal family- the number one beauty company in the world. Backed with advanced laboratories and 2,700 scientists, Matrix now benefits from L’Oreal’s unbeatable technology background, as well as its flair for fashion and artistic inspiration. It is now present in 54 countries with over 160,000 salons, and it continues to grow and provide inspiration as well as opportunities to hairdressers all around the world.

MATRIX IN THE PHILIPPINES
As the fastest growing salon brand in Asia, Matrix was introduced in the Philippines in 2005. Since then, it has remained focused in delivering its mission of uplifting the Philippine hairdressing industry.


IMAGINE ALL YOU CAN BE
Imagine the Best Affordable Products. Matrix prides itself in its international quality products that are safe and easy to use and delivers consistent results every time. In line with this, Matrix has now made its world class portfolio of products very affordable to the Filipino market, with its highly competitive price points. WonderBrown- a range of fashionable hair colorants, OptiStraight- a safe formaldehyde-free smooth rebonding system, and Sensoria- an advanced hot oil hair care treatment, are among the different leading brands of Matrix in the Philippines.

Imagine the Most Accessible Education. True to its mission of uplifting the Philippine hairdressing industry, Matrix equips hairdressers with not only the best products but also the best, most accessible professional education. It offers numerous education courses, from the Matrix Expert Program covering a complete course on hairdressing, to the Basic Certificate Programs covering basic focused courses. And just last year, Matrix Philippines prides itself in pioneering the Matrix Education Caravan. By creating this mobile salon on wheels, Matrix was able to travel to different key cities in Luzon, Visayas, and Mindanao bringing the education to the hairdressers- now we can truly imagine the most accessible education.

Imagine Salon and Personal Success. By partnering with Matrix, salons become part of dynamic business building programs. These programs impart strategies such as providing customized marketing pull projects like promotions and contests that encourage customers to enter their salons. Most importantly, they are able to build the brand image and better manage their salons which guarantee annual savings and more rewards in the long run.


BIANCA MANALO- THE FIRST-EVER MATRIX FILIPINO ENDORSER


Achieving yet another milestone on its 7th year in the Philippines, Matrix welcomes Bianca Manalo as its first-ever Filipino endorser. Capturing the true essence of Filipina beauty, Bianca Manalo is the new face of Matrix, representing not just the brand but also its core values- connected, daring and dynamic, and always radiating positive energy. Dynamic as ever, Bianca has played various roles in her career from her first feature role in the primetime series Magkaribal to the leading role in the afternoon drama series Juanita Banana, as well as hosting a daily variety show Happy Yippie Yehey, among others. Being the former Bb. Pilipinas-Universe 2009 proves that her world class beauty truly imbibes the spirit of Matrix- aspirational yet very accessible and relatable.

Matrix Philippines
L’Oreal Academie, Mezzanine Level, Robinsons Equitable Tower, ADB Avenue corner Poveda Street, Ortigas Center, Pasig City


Click here for more of Bianca Manalo for MATRIX Philippines.

http://Matrix.com
http://MyMatrixFamily.com

 Mwah! 


X.O.X.O.
VinVin


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